| Search
engine marketing is by far the single most important
way to drive traffic to your website. Over 73% of all
Internet surfers use the top search engines to locate
sites of interest. Most sites within the first 5 result
pages are the pages that will recieve the most traffic.
globeflash specializes in driving traffic
to your website using the latest techniques and technologies
to rank your site closest to the top tier search results.
The Search engine essentials
Keyword Research -
Identify the top "keywords" that the client's
target market is searching for on the Internet. Target
these top "keywords" for consultant's search
engine placement process. We utilize www.wordtracker.com
for the most accurate research on search volume for
your top keywords.
Analysis - Full analysis
of the current site. Approximately 50 items are considered,
analyzed and tested for search engine readiness to determine
all items that should be done in the optimization process
and make recommendations on needed adjustments. Work
out any design / navigational / structural issues that
may be detrimental to the Client's site ranking.
On Page Search Engine Optimization
- Aid in the design and implementation of search engine
ready, keyword optimized titles, descriptions and keyword
tags. Edit page headings based on keyword phrases. Incorporate
keyword phrases further within existing text. Change
navigation menu to incorporate text links. The important
on page search engine optimization points are:
Meta Tag Optimization
- Full analysis of the current site versus market. Meta
tags include the description as well as important keywords
relatde to your industry as well as keywords most used
by Internet searches related to your industry.
HTML and code optimization
- Full analysis and optimization of the current sites
code, eg; H1, H2, and paragraph keypoints and optimal
wording
Off-Page Search Engine Optimization
(Link Building) - Link popularity will continue
to be an essential factor in top search engine rankings
for the foreseeable future. We have developed a solid
game plan to build link popularity for your website
that will solve the link popularity puzzle and will
raise your search engine rankings.
Monitoring - Monitor
ranking and indexing. Provide Client with monthly reports
detailing ranking improvements on the targeted keywords
and also tracking increases in traffic.
Maintenance - Make
monthly adjustments to the previous efforts, as needed.
The search engines are ever evolving, continued adjustments
to previous search engine optimization techniques will
continue to be necessary to stay a step ahead of your
competition.
|
