Our Web Design and Development Process

Our Study on Web Design and Development

We educate ourselves in regards to your industry. Understanding exactly what "you do" is just as important to us, as the design and development process. An understanding of our clients businesses is what sets us apart and gives us a rather large advantage over our competition. We ask questions, many of them, we gather as much information regarding a clients industry as we possibly can. This system allows us to see possible issues and find solutions before they ever arise. It also allows us to understand how the client wants their visitors to interact with their website and applications.

Most web design and development companies take on a project, write out a proposal, ask the client what they require, show the client what they can do, and come back a few months later with a website. From that point there can be many more weeks of adjustments to the site and any applications that go along with it, costing the client time and added expense and frustration.

At globeflash we involve the client as much as they want to be involved. We understand that a client usually has a good idea what they are looking for and the Internet presence they wish to express, from the technical side to the creative media end we try to educate the client as to what methods can work best and what we can do to best give the client exactly what they want.

Web Structure and Modules

The web is a modular arena, everything fits together by way of bits of data, some outdated, some updated. However your website should not be the bit that is outdated, meaning so many web sites are built on a now premise and in a years time is totally outdated. This is whay at globeflash we build web sites and applications with expansion and improvement in mind every step of the way, this gives us the ability to respond very quickly and efficiently to market and industry changes and trends.

Our Standard Web Development Operating Procedures

1. We build your web application from the ground up in a modular procedure. This enables changes to be made in a moments notice and easily adapts to industry changes and requirements.

2.. Our project team works closely with client to show progress every step of the way to ensure that what is being built is exactly what is
required.

3. We continually test our designs, and code.

4. Our team is required to spend at least 12 hours per week learning and evaluating new technologies and solutions to integrate into our future development.

Before performing any actual development work on a project we first go through a standard set of procedures to ensure that the final product will not just be a technical and visual masterpiece - but that it will also fulfill the vision, needs, and desires of our client.

Here is an outline of some of those procedures.

1. We meet with key in house staff to understand first of all what clients expects from the site and where they see the site taking their company in the next several years. And also to get a high level of understanding about the client's business, products and/or services.

2. We do extensive research into the client's competition and ascertain a precise definition of the desired target audience, user expectations, level of internet experience, and their technical (hardware/software) capabilities.

3. After that we hold several internal meetings at globeflash to discuss different approaches and possibilities and analyze in detail which of our ideas would benefit the client the most based on the above outlined information-gathering steps.

4. At this stage we inform the client about the most appropriate and beneficial options we can offer based on the objectives. After in-depth discussions and Q&A, the client has a deep understanding of the possibilities. Armed with this knowledge, the client can adequately access and utilize our high level Internet skills.

5. At that point in time we start putting together a specification document that outlines the elements involved, describes the "modules" and "phases" (link to Modular Approach), a budget and outlines delivery milestones and deadlines.

6. The specifications are shown to the client for approval and discussion, and refinement if necessary. Once the specs are approved, the budget is finalized and signed by the client, and a Purchase Order is issued.

7. With firm specifications in our hands we start the development process. This process takes place on several team tracks-thus we have a team working on visuals, a team working on programming, a team working on interactive animations, a team working on content and assembly. Each team is guided by a Lead Designer, Programmer, Animator etc. All are overseen by one of our art directors, project managers and account managers.

8. At that point in time we start putting together a specification document that outlines the elements involved, describes the "modules" and "phases" (link to Modular Approach), a budget and outlines delivery milestones and deadlines.

9. During the development process we show the client the progress and let the client test the system prototypes; the client provides feedback and modification requests that are immediately implemented into the future development process.

10. Once the development is finished all systems are integrated with each other and are tested for satisfactory operation even under extreme conditions. Beta testing for usability is also done at this point.

11. Modifications are done to the system based on the Stress Testing and Beta testing results.

12. The Website is launched!

13. User Feedback is gathered and web site statistics analyzed to see if some parts of the site need improvement and clarification.

14. Based on these analyses recommendations on improvement are made.

globeflash continues to monitor site and maintain flawless operation and implementation of any needed improvements based on site operation, user feedback and statistics analysis.