Hyperlocal SEO
46
of all searches on Google include local intent
97
of users searched online to find a local business
88
of potential customers look for online reviews before choosing local services
* Data provided by Review Tracker
What exactly is Hyperlocal SEO?
Hyperlocal SEO (Search Engine Optimization) is a digital marketing strategy that focuses on optimizing a website or online presence to target and attract potential customers within a specific geographical area or local community. The term “hyperlocal” refers to a very narrow and precise geographic location, such as a neighborhood, city district, or even a single street.
The primary goal of hyperlocal SEO is to increase a business’s visibility and rankings in search engine results when users search for products, services, or information related to that specific local area. It’s especially important for small businesses and brick-and-mortar stores that rely on local customers.
Here are some key components and strategies we utilize in hyperlocal SEO:
Google My Business (GMB) Optimization
Claiming and optimizing your Google My Business listing is crucial for hyperlocal SEO. Provide accurate and up-to-date information about your business, such as address, phone number, website, business hours, and categories.
Local Keywords
Research and target local-specific keywords relevant to your business and the area you’re targeting. Include these keywords naturally in your website’s content, meta tags, and other relevant areas.
Localized Content
Create content that caters specifically to your local audience. This can include writing blog posts, creating videos, or sharing news that focuses on local events, activities, and interests.
Local Citations and NAP Consistency
Ensure your business name, address, and phone number (NAP) are consistent across all online platforms, directories, and listings. This consistency helps search engines validate your business’s location and legitimacy.
Local Link Building
Acquire backlinks from other reputable local businesses, organizations, and websites. Local link building can enhance your local authority and improve search engine rankings.
Online Reviews and Ratings
Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or other local review sites. Positive reviews can boost your business’s reputation and attract more customers.
Mobile Optimization
As many local searches are performed on mobile devices, ensure your website is mobile-friendly and loads quickly.
Location-Specific Tags
Include location information in your website’s meta tags, such as title tags and meta descriptions, to signal relevance to local searches. In addition to implementing local schema to provide search engines with structured data about your business, location, and other relevant details.
Social Media for Local Engagement
Use social media platforms to engage with your local audience, share local content, and promote your products or services.